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What is Growth hacking? Its examples.


The term "Growth hacking" has been very popular in the business world since a couple of years, but many companies have implemented this concept a long time ago. Growth hacking has a bunch of definitions but to put it in simple words “Growth hacking is a concept or a tool implemented by companies for accelerated growth”, thus making it a popular strategy among start-ups. Being data-driven, the implementation of this concept has yielded great results for many companies like: Facebook, Hotmail, Twitter, Dropbox, Airbnb, Instagram, and the list can go on and on; we will be discussing some of them later on.  
Growth-oriented marketing - One of the main differences between a marketer and a growth hacker is that a growth hacker (once traffic is diverted to the website) utilizes both hard and soft data to track the customers along their customer journey. A growth hacker analyzes the target customers' behavioral psychology, designs persuasion techniques accordingly, and starts experimenting on how to improve conversions. They have the ability to for-see more opportunities to hack growth and increase conversions. They have the right digital and psychological skills. A growth hacker analyzes not only the marketing side but also the technical side of a problem.

Examples of Growth hacking

The concept of growth hacking has been implemented by various companies at different points of time. Some of the examples are:

·         Twitter, in its initial days, struggled with the quality of traffic. Their main problem was though new users were signing up on the site wasn’t able to engage the users, i.e., the users weren’t coming back on the site. So as a part of their growth policy, they asked every new user to follow at least 10 accounts. This resulted in the engagement of the users and thus they became keener to log in the second time making it a billion-dollar company.

·         LinkedIn used growth hacking to attract people within the professional field. Instead of being another Facebook or Twitter, they decided to only network with business professionals, making them more of a corporate-oriented. Focusing in this way, helped them to succeed in a very short amount of time. By focusing on the professional minority, word spread quickly to other professionals and social circles; thus making LinkedIn an overnight success.

·         Dropbox also implemented growth hacking very cleverly. What they did was instead of paying google ad words for their marketing, they gifted each customer some free space for every referral. They used refer-a-friend for a free space campaign to help increase their growth.

·         AirBnB also used this concept for its benefit. It used Craigslist to find and market to people looking for affordable accommodation by allowing its users to auto-post ads on to Craigslist.


Thus growth hacking seems to ‘launch’ start-ups and small businesses into success so quickly. It makes sure that the growth hacker understands and utilizes coding, quantitative analytics, and psychology. 


Wanna know which growth hacking tools should you use, check out my new blog here...

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