5 Best B2B Growth Hacking Tools in 2021

B2B marketers and business owners are in a continuous search for ways and strategies they can implement to grow their company. One of the keys to success for any small company or startup is growth hacking. “Growth hacking is a concept or a tool implemented by companies for accelerated growth”, thus making it a popular strategy among start-ups. It allows them to find the most effective marketing channels and strategies and utilize them to connect with your audience and increase their business.

For B2B marketers understanding the target audience is important as this is the source to increase conversions and grow a company. Nowadays, growing technologies have allowed B2B companies to build nurturing campaigns, enhance the user experience, and analyze consumer behavior to determine which factors influence purchase decisions the most.

Growth Hacking Tools to Use in 2021:

Growth hacking tools tend to measure the performance of marketing campaigns across different platforms and the data hence gathered can be used to find the best ways to engage the audience.

There are a wide variety of tools available to understand your target audience and modify your efforts to their preferences. 

To simplify your search, here’s a list of the top five growth hacking tools that B2B companies should use to grow in 2021: 

Reply.io:

Email has successfully managed to increase customer engagement and experience, and of course, sales. Reply.io, a sales automation tool and one of the best growth hacking tools, lets you launch email campaigns. It lets you conduct A/B tests on subjects and copies, have auto follow-ups sent according to your schedule set triggered calls, and get detailed analytics that helps you optimize the outreach of your campaigns.

Reply.io can also be used for various functions as outbound and inbound sales, business development, account management, HR and recruiting PR and link building, and fundraising. Companies like pr.co use Reply.io for generating personalized emails thus increasing their reply rates over 65%. 

Companies like dribble, freshworks, airtable also use reply.io this growth hacking tool for customer acquisition. Reply.io comes with a 14-day free trial after which you can select from the packages available.

Buzzsumo.com:

Nowadays, content is the key to success, it helps you to grab your customer’s attention and engage them, Buzzsumo is a growth hacking tool that lets you do so. It finds relevant keywords and specific content topics that are more likely to be viewed by customers on social media platforms. You can then create relevant content that will engage consumers, urging them to share your content on social media, and increase conversions with strategic CTAs (call-to-action).

Buzzsumo is not only a great tool for tracking social shares, but also finding influencers who shared your content. The information can then be used to make a list of contacts for an influencer marketing campaign – another sure way to enhance growth. It is also a great competitor research tool. It gives detailed insights into most competition’s content and details about their performance, which will enable you to learn about various strategies and techniques to ensure your content reaches its target audience. Moreover, it is absolutely free to use. 

Companies like national geographic, ted, vimeo also use buzzsumo for customer referrals.

Calendly.com:

Another important growth hacking tool is calendly, which lets you schedule meetings. This tool cuts out the need for back-and-forth emails exchanged between you, your team, and your customers. It is highly flexible as it allows you to have one-on-one, group, and collective meetings where invitees can choose who they'd like to meet with from a team-wide page. It also allows businesses to schedule regular meetings with the right people, paving a way for efficient business optimization.

Calendly can be used as a lead generation and sales acceleration tool. It helps you design a responsive sales cycle that cuts out the numerous inefficient emails and lets you get more of your leads on the phone, turning them into valued customers. It also comes with a 14-day free trial. 

Companies like stackshare, coalfacer, dnsfilter use calendly.

Partnerstack - GrowSumo:

Partnerstack is a platform that lets you connect with a variety of agencies, review sites, affiliates, influencers, and industry professionals to promote your brand and hence boost-up your sales. Through Partnerstack, you can set up an affiliate, or reseller program, persuade members to sell your products or services on your behalf in exchange for commissions or other incentives. 

You can also track their progress through referral links and reward them with a variety of personalized promotional campaigns. 

Soundstripe, a startup, claims to owe over 40% of their revenue to partnerstack.

Colibri.io:

Colibri helps you find new opportunities for brand awareness and visibility online. It analyses your audience and the platforms where your customers are engaged the most and then it creates a list of actions you need to perform (for all the platforms- Twitter, Quora, etc.) like- reply to this tweet, answer this question, etc. This growth hacking tool lets you track when someone mentions your brand, product, or in a conversation so you can be there when your leads or customers need it. It is used for boosting revenue.

Colibri lets you win the attention of your potential customers, bring more value to their experience, or simply improve your social reach. You can learn a lot from seeing your customers’ requests and address them immediately. It also helps you keep track of the brand strategy and awareness of your competitors, figuring out useful insights and trends you could use for the growth of your company. 

It comes with a 14-days free trial and its plans start with $45/month.

As growth hacking is becoming more and more popular these days due to the increasing need for business owners to grow their businesses as quickly as possible the tools used for growth, hacking has seen a rise in its use also.

The growth hacking tools mentioned above can help you achieve success in your business, by organizing your business team members, using the right marketing channels, working with industry professionals and also analyzing your competitors. Having the correct growth hacking tools will give you the best chance of growing your B2B business quickly and efficiently.