The Tech Writer: Marketing | Tech Blogs

Workforce management, as a concept, is a process that measures the effectiveness of resources strategically, a concept that can be the secret ingredient in a successful project.  But why is it important? Every project manager is well aware of the shapeshifting nature of projects, especially for companies providing professional services to their customers, the on-time delivery is of vital importance. However, the on-time delivery of these services without exceeding the allotted budget is badly impacted in case the resources aren’t utilized properly. When it comes to resource management, relying on your whim and hunch might not be the most sensible way which is why being well-aware of the challenges associated with it is extremely important.    *Image by Vectorjuice Let’s dive in! Challenge 1: Monitoring Employee Productivity Keeping a tab on the workload of every employee in the company is a head-scratcher, but why do I need to do it? Well, for starters, monitoring team pr...

Face-to-face selling saw its decline long before work from home became a norm (owing to the ongoing pandemic). It all started when companies graciously embraced digital transformation and sales teams would be on the lookout for new emerging technologies and would spend hours brainstorming on tactics they can leverage to lay a strong foundation of their relationship with buyers that would eventually result in the development of a smooth road for their customers down the sales funnel. That’s digital selling for you. What is Digital Selling?💭 Digital Selling - although the term has been in the market for quite some time now, with the ongoing pandemic, the use of this term has been more frequent than ever. Coronavirus has undoubtedly compelled even sellers into digital selling and has given them another reason to replace traditional in-person meetings with virtual engagement. According to a LinkedIn survey , 81% of salespeople are holding more video meetings. 58% of salespeople are send...

Right from its introduction, sales enablement managed to create a stir in the market and since then has been a hot topic as it aims to augment the sales processes and amplify the end results. In this blog, I'll discuss everything you need to know about sales enablement, so let's jump in. What is Sales Enablement? We all are familiar with the 4-tiered sales funnel - Awareness, Consideration, Decision, and Purchase . The first 2 stages are attributed to marketing and the last 2 stages to sales. This is being transformed by sales enablement, a continuous strategic process that enriches sellers with the right tools, skillsets, and assets they need in order to enhance buyer experience and engagement, skyrocketing the company revenue.  “As per an annual report from CSO Insights, the sales enablement programs resulted in a 15% increase in the win rates.” From providing the sales team with all the right and necessary resources, including content, mentorship, and assistan...

Security is definitely a concern for everyone when it comes to transactions.. So where does blockchain stand when it comes to security?? Find out... How secure is Blockchain? To know how secure blockchain is, recall the process of money transfer via a bank. (To know more about blockchain read this blog ).. You go to a bank, tell them you want to make a money transfer, give them your account details and the receivers details, the bank saves all these details and makes the transfer. Sounds easy, right? But this process can tamper – can be altered and that too very easily. Here’s where Blockchain comes into play . It’s decentralized, secure, and transparent (i.e., the data is available publicly) way of money transfer. You might now be thinking that since the transaction data is available publicly it might have some safety issues. Like a hacker can hack this data and alter it. What will happen then? Let’s try to visualize what will happen if someone attempts to alter t...

Before discussing blockchain, you should be familiar with the concept of cryptocurrencies... In the past few years, we all heard about cryptocurrencies, especially after we witnessed the rise of Bitcoin. So, what is a cryptocurrency? Cryptocurrency a digital currency that was specifically designed to work as a secure medium of exchange, since it uses strong encryption techniques , thus ensuring secure financial transactions . Bitcoin, one such cryptocurrency, is regulated by a network of computers through encryption techniques. Although its production is independent of any bank or state, it’s the technology it uses that has increased trust in it. What about the Bitcoin transactions? How are we going to validate them? Enter Blockchain!! What is Blockchain? Blockchain first came into existence to keep a track of the bitcoin transactions. It is a highly restricted database whose entries are the bitcoin transactions. The blockchain operates as a digital ledger of transa...

The era of Agile In the technical world, the development team works on creating the product by sorting out the requirements, designing the architecture, coding the programs, testing for errors, and finally, deploying the software. This kind of approach is known as the “Ad waterfall model”. The main problem of this approach was when the customer wanted some changes to be made in the software. The developers were forced to rework on these changes and the process became time-consuming which resulted in increased costs for the companies. Because of this, companies realized that the waterfall model was slow for developers and thus began the search for better techniques.  So, to fix this Agile development came into existence. Agile development basically focused on the importance of delivering the entire software in smaller chunks of features periodically. This allowed the team of developers to break down the issues and debug the codes with multiple iterations. But this method opt...

We all have heard of AI - Artificial intelligence at some point in time in our lives… But what pops up in our heads when we hear this word — Robots taking over the planet and making humans their slaves? In reality, AI is nothing like that. A I is sim ply the intelligence demonstrated by machines. It came into existence by studying and analyzing the brain, how we think, learn, decides, and work. So, we can say that AI is the simulation of human intelligence processes by machines. Types of artificial intelligence: According to Arend Hintze, assistant professor of integrative biology and computer science at Michigan State University, AI can be categorized: • Reactive machines: They have no memory, so they can’t use experiences to inform future ones. They are designed for specific purposes and thus can’t be easily used in other situations, e.g., Deep Blue and Google's AlphaGO. • Limited memory: These AI systems can use experiences to inform future decisions, e.g., a...