The Tech Writer: Marketing | Tech Blogs

The term " Growth hacking " has been very popular in the business world since a couple of years, but many companies have implemented this concept a long time ago. Growth hacking has a bunch of definitions but to put it in simple words “Growth hacking is a concept or a tool implemented by companies for accelerated growth”, thus making it a popular strategy among start-ups. Being data-driven, the implementation of this concept has yielded great results for many companies like: Facebook, Hotmail, Twitter, Dropbox, Airbnb, Instagram, and the list can go on and on; we will be discussing some of them later on.   Growth-oriented marketing - One of the main differences between a marketer and a growth hacker is that a growth hacker (once traffic is diverted to the website) utilizes both hard and soft data to track the customers along their customer journey. A growth hacker analyzes the target customers' behavioral psychology, designs persuasion techniques accordingly, and ...

B2B marketers and business owners are in a continuous search for ways and strategies they can implement to grow their company. One of the keys to success for any small company or startup is growth hacking. “Growth hacking is a concept or a tool implemented by companies for accelerated growth” , thus making it a popular strategy among start-ups. It allows them to find the most effective marketing channels and strategies and utilize them to connect with your audience and increase their  business . For B2B marketers understanding the target audience is important as this is the source to increase conversions and grow a company. Nowadays, growing technologies have allowed B2B companies to build nurturing campaigns, enhance the user experience, and analyze consumer behavior to determine which factors influence purchase decisions the most. Growth Hacking Tools to Use in 2021: Growth hacking tools tend to measure the performance of marketing campaigns across different plat...