The Tech Writer: Marketing | Tech Blogs

  With digital transformation overtaking almost every aspect of businesses, data has found itself at the very core of the entire process. In-depth and detailed analysis and understanding of data are what’s determining the success of organizations, nowadays. The better a business is at evaluating and driving insights from collected data, the better they will be at revamping their strategies and boosting their overall growth. Over the past couple of years, data and its analysis has seen tremendous growth, especially with the arrival of Big Data and the various regulations, data analysts and leaders are looking beyond conventional trends. Up until now data was just brought in for reporting, data warehouses, and data marts, but today it is cloud-native and cloud-first; the focus has shifted on delivering trusted data for better insights which brought the concept of metadata and its management. In fact, according to Gartner , “ By 2021, enterprises are projected to spend twice as much effor

Workforce management, as a concept, is a process that measures the effectiveness of resources strategically, a concept that can be the secret ingredient in a successful project.  But why is it important? Every project manager is well aware of the shapeshifting nature of projects, especially for companies providing professional services to their customers, the on-time delivery is of vital importance. However, the on-time delivery of these services without exceeding the allotted budget is badly impacted in case the resources aren’t utilized properly. When it comes to resource management, relying on your whim and hunch might not be the most sensible way which is why being well-aware of the challenges associated with it is extremely important.    *Image by Vectorjuice Let’s dive in! Challenge 1: Monitoring Employee Productivity Keeping a tab on the workload of every employee in the company is a head-scratcher, but why do I need to do it? Well, for starters, monitoring team productivity and

Face-to-face selling saw its decline long before work from home became a norm (owing to the ongoing pandemic). It all started when companies graciously embraced digital transformation and sales teams would be on the lookout for new emerging technologies and would spend hours brainstorming on tactics they can leverage to lay a strong foundation of their relationship with buyers that would eventually result in the development of a smooth road for their customers down the sales funnel. That’s digital selling for you. What is Digital Selling?💭 Digital Selling - although the term has been in the market for quite some time now, with the ongoing pandemic, the use of this term has been more frequent than ever. Coronavirus has undoubtedly compelled even sellers into digital selling and has given them another reason to replace traditional in-person meetings with virtual engagement. According to a LinkedIn survey , 81% of salespeople are holding more video meetings. 58% of salespeople are send

Right from its introduction, sales enablement managed to create a stir in the market and since then has been a hot topic as it aims to augment the sales processes and amplify the end results. In this blog, I'll discuss everything you need to know about sales enablement, so let's jump in. What is Sales Enablement? We all are familiar with the 4-tiered sales funnel - Awareness, Consideration, Decision, and Purchase . The first 2 stages are attributed to marketing and the last 2 stages to sales. This is being transformed by sales enablement, a continuous strategic process that enriches sellers with the right tools, skillsets, and assets they need in order to enhance buyer experience and engagement, skyrocketing the company revenue.  “As per an annual report from CSO Insights, the sales enablement programs resulted in a 15% increase in the win rates.” From providing the sales team with all the right and necessary resources, including content, mentorship, and assistan

Security is definitely a concern for everyone when it comes to transactions.. So where does blockchain stand when it comes to security?? Find out... How secure is Blockchain? To know how secure blockchain is, recall the process of money transfer via a bank. (To know more about blockchain read this blog ).. You go to a bank, tell them you want to make a money transfer, give them your account details and the receivers details, the bank saves all these details and makes the transfer. Sounds easy, right? But this process can tamper – can be altered and that too very easily. Here’s where Blockchain comes into play . It’s decentralized, secure, and transparent (i.e., the data is available publicly) way of money transfer. You might now be thinking that since the transaction data is available publicly it might have some safety issues. Like a hacker can hack this data and alter it. What will happen then? Let’s try to visualize what will happen if someone attempts to alter t