The Tech Writer: Marketing | Tech Blogs

Right from its introduction, sales enablement managed to create a stir in the market and since then has been a hot topic as it aims to augment the sales processes and amplify the end results. In this blog, I'll discuss everything you need to know about sales enablement, so let's jump in. What is Sales Enablement? We all are familiar with the 4-tiered sales funnel - Awareness, Consideration, Decision, and Purchase . The first 2 stages are attributed to marketing and the last 2 stages to sales. This is being transformed by sales enablement, a continuous strategic process that enriches sellers with the right tools, skillsets, and assets they need in order to enhance buyer experience and engagement, skyrocketing the company revenue.  “As per an annual report from CSO Insights, the sales enablement programs resulted in a 15% increase in the win rates.” From providing the sales team with all the right and necessary resources, including content, mentorship, and assistan